TOKYO (Kyodo) -- J-League third-division champions Omiya Ardija are set to undergo a rebranding following their purchase by Austrian energy drink company Red Bull GmbH, which has outlined ambitious plans for the Saitama-based club.

Red Bull, which also owns clubs in Germany, Austria, Brazil and the United States, in August became the first outright foreign owner of a J-League club since the 2020 removal of a rule stipulating the majority of shares be held by a domestic corporation.

Former Germany forward Mario Gomez, now technical director for Red Bull Soccer, told a Nov. 6 press conference in Tokyo that they have no intention of "playing in the J2 for 10 years" and will look to strengthen the club, to be known as RB Omiya Ardija, as fast as possible.

Rather than Red Bull, the "RB" in the club name officially stands for RasenBallsport, which translates as "Lawn Ball Sports" in German, as is the case with Bundesliga top-tier side RB Leipzig, which the company also owns.

Utilizing its financial power and scouting network, Red Bull aspires to get Omiya vying for the J1 title in around 2030. Leipzig, who were in the German fifth tier when the company took over, reached the top division in seven seasons.

Omiya will play in the J2 next season after already running away with this year's J3 championship.

The change of Omiya's ownership from the previous NTT East, a subsidiary of Nippon Telegraph and Telephone Corp., has expectedly had impacts beyond the RB being added to the club name.

Their emblem featuring a squirrel, or "ardilla" in Spanish, from which the name Ardija is derived, is being replaced by one with two red bulls symbolizing the parent company, while the club's home color of orange will be only partially retained.

In one of the first moves under the new regime, former Liverpool manager Jurgen Klopp, who on Oct. 9 was named the head of Global Soccer at Red Bull starting on New Year's Day next year, will visit Omiya in January.

Omiya's head of football operations, Hiromi Hara, who previously held top posts in the Japan Football Association, as well as the J-League, said he originally "wasn't too sure, to be honest," about the takeover before starting to acknowledge the company's measured approach.

With Red Bull conducting a thorough analysis of the club, including their youth and women's team, Omiya's path over the coming years adds plenty of intrigue to the Japanese domestic football scene as they first aim to get back to the J1 for the first time since 2017.