Japan welcomed a record 36.8 million tourists in 2024 — and even more are expected in 2025. But is it too much, too fast?

In this episode of Japan Today Spotlight, we look at Japan’s overtourism crisis, from overcrowded cities and viral photo spots to rising tension in Kyoto, Mount Fuji and ski resorts like Niseko and Akakura. We break down the data, explore where the tourists are coming from — and why— and examine what Japan’s national and local governments are doing to manage the great influx.

Will Japan hit its goal of 60 million tourists by 2030 without losing what makes it special? Share your thoughts in the comments below!

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