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Japan Today Spotlight #2 | The Fuji TV scandal: Masahiro Nakai, assault allegations & advertiser fallout
JAPAN TODAY   | Februari 6, 2025
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On Jan. 18, 2025, Fuji TV found itself at the center of a growing scandal after a report linked the network to sexual assault allegations involving a former SMAP manager. The controversy deepened when Masahiro Nakai, a former SMAP member, publicly criticized the network’s handling of the case, leading to a wave of advertiser withdrawals.
As sponsors distanced themselves from Fuji TV, the scandal raised broader concerns about Japan’s media culture, corporate accountability, and the entertainment industry’s treatment of talent.
So, what really happened? And what does this mean for Japan’s entertainment and media landscape?
In this episode of Japan Today Spotlight, we investigate:
  • The allegations and Fuji TV’s response
  • Why advertisers pulled out — and what it means for the network
  • Masahiro Nakai’s role and the broader implications for Japan’s entertainment industry

Key topics:

  • The origins of the Fuji TV scandal
  • Masahiro Nakai’s response and public reaction
  • Advertiser backlash and media accountability in Japan
  • The future of entertainment industry ethics

Chapters:

  • 0:00 Topic overview
  • 1:07 What we know about the scandal
  • 2:22 Advertisers react & corporate fallout
  • 3:59 Fuji TV's response
  • 5:22 Masahiro Nakai's retirement
  • 6:34 Problems in Japan's entertainment industry
  • 7:59 Outro

Read more:

What do you think?

How should Japan’s media industry handle scandals like this? Do you think Fuji TV’s response was appropriate?
If you found this video informative, please like, subscribe, and share your thoughts in the comments below or on the Japan Today YouTube channel.

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